Alicia Andrés
💻 User Experience Design

After studying Philosophy and Multimedia Communication, I always performed as a bridge between the business and the user interests through digital communication. Now I am a User Experience Designer to dig deeper in understanding people and how I might help to design solutions for real needs.


There is one goal: To create a beautiful digital experience that meets both user’s and company’s goal.

To make this happen, there are many frameworks and approaches: The Human Centered Design created by IDEO, Design Thinking created by Standford, the Double Diamond created by the British Design Council… I like to explore and understand as many points of view as possible, as it all helps to see the big picture and grow your toolkit.

I like to start a project having the Double Diamond as a reference. The Double Diamond was created as a framework for innovation in 2004 by the Brithis Design Council, in order to help designers and non-designers across the globe to tackle complex problems. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).

Here are an explanations and tools used in each step:


It help us to understand the problem people are facing and fight assumptions.

· Competitive analysis
· User research
· Affinitiy mapping
· User journey
· Experience map
· Proto persona


The goal is to define the challenge. What is the problem we are really trying to solve?

· Problem statement
· How Might We
· Hypothesis
· User goals
· Persona
· Storyboard


Let’s imagine different solutions for the problem together, involving as many voices as needed.

· User flow
· Wireflow
· Information
· Architecture
· Paper prototype
· User testings
· Lo-fi wirefrimes
· Visual design


Test the solutions, improve them and give away all the details to make them work.

· Hi-fi wireframes
· Usability testings
· Iterations
· Prototype
· Next steps

Case studies

> The Cultural Me

Daily bite-sized articles on the arts and culture and information on cultural events in your city, all specially selected for you. The Cultural Me is a language-learning app with a difference: instead of learning a new language, you learn to be fluent in the arts and culture.

> The Curtain Hotel

Unique local experiences at your fingertips
How do we explore the places we travel to? For some travellers, the must-see touristic attractions are at the top of the list and others prefer to look for the hidden gems.

If we already have visited the destination, we might spend more time researching what to do out off the beaten track. But there is something that is always compelling: the opportunity to experience a place as locals do. In this concept project we develop an app for a five-star hotel located in London.

> Recycle more, recycle better

How many waste did you produce today? A yoghurt pot, some fruit peel maybe? Did you recycle that? Are you sure you put that waste in the right bin?

A concept project to develop an app that helps people to recycle.