Alicia Andrés
UX Design · Digital Strategy · Photography

After studying Philosophy and Multimedia Communication, I always performed as a bridge between the business and the user interests through digital communication in my professional career.
Now I am a User Experience Designer to dig deeper in understanding people and how I might help to design solutions for real needs.

User Experience Designer

The Cultural Me

Daily bite-sized articles on the arts and culture and information on cultural events in your city, all specially selected for you.  The Cultural Me is a language-learning app with a difference: instead of learning a new language, you learn to be fluent in the arts and culture.

Unique local experiences at your fingertips

How do we explore the places we travel to? For some travellers, the must-see touristic attractions are at the top of the list and others prefer to look for the hidden gems.

If we already have visited the destination, we might spend more time researching what to do out off the beaten track. But there is something that is always compelling: the opportunity to experience a place as locals do. In this concept project we develop an app for a five-star hotel located in London.

Recycle more, recycle better

How many waste did you produce today? A yoghurt pot, some fruit peel maybe? Did you recycle that? Are you sure you put that waste in the right bin? A concept project to develop an app that helps people to recycle.

Digital Strategy

I enjoy helping people and companies to have a great presence in the Internet. I have worked as a Digital Project Manager for several types of clients, gaining considerable experience in the digital landscape. I enjoy translating ideas into digital products, combining copywriting, imagery, videography, storytelling, SEO, social media and all the tools that offers the Internet.

My tasks involve from auditing the current state of digital presence and consulting to the implementation of online marketing strategies, KPI's analysis and monthly reports design.

Audit

Digital Identity Analysis
Competitors Analysis
SWOT Analysis

Consultancy

Digital Marketing Strategy
- Resources
- Training
- Target
- Budget

Deploy

Web
Blog
SEO + SEM + SMM
Social Media
Mailing

Analysis

Web & SM Monthly Report
ORM Report
Improvement Plan

Palacio Domecq

A stunning example of eighteenth century Baroque architecture in Jerez, since 1885 heart and home of the Domecq family, whose winemaking tradition is one of the finest and most extensive in Spain.

Goal: Launch the Internet presence of the Palace to increase visibility and obtain leads
Web: WordPress
Social Media: Facebook, Twitter, Instagram, Linkedin, Pinterest & Google+
Online Reputation Management (ORM): Monitoring SERPs (search engine result pages) and mentions in online media and web content

Palacio Domecq

Parc Samà Cambrils

Parc Samà

Parc Samà is the summer residence that in 1881 built Salvador Samà, Marquis of Marianao, between Cambrils and Montbrió, in Catalonia.

Goal: New web design
Web: WordPress
Social Media: Facebook, Twitter, Instagram, TripAdvisor, Pinterest
Online Reputation Management (ORM)
Monthly reports to monitor web performance

Vinacrucis

How about becoming a wine expert? José Ignacio Santiago shares all his knowledge about wine, with special interest in wines from Andalusia.

Goal: Launch the Internet presence of José Ignacio Santiago, wine expert
Web: WordPress
Social Media: Facebook, Twitter, YouTube, LinkedIn, Google+
Monthly reports: ORM, web and social media performance

vinacrucis


 

Clients

nextep

Grupo Restalia

Catedral de Tarragona

Parc Samà

Palacio Domecq

Taco Bell España

vinacrucis - José Ignacio Santiago Hurtado

Sodexo Prestige

Argentina

Gratia Catering

Santa María Polo Club

PSMK Premium Sports & Marketing

Dciervo

Delina's

Simposio Huete Futuro